Stronger Practices through shared experience
Who we are
The O Collective takes advantage of an optometry supply and logistics network that has been built over nearly two decades. It was created to support Australian optometry practices who value clinical independence, ethical care and strong, sustainable businesses.
A network built on shared values, not transactions. Membership is by invitation, free to join and open to any independent practice in Australia.
Why Practices Choose
The O Collective
Shared Experience
Members benefit from the collective knowledge and experience of practice owners who understand the realities of running an optometry business.
Professional Community
The O Collective connects practice owners with peers who can share ideas, discuss challenges and celebrate success together.
How it works
Better supplier pricing from the first order with no spend targets. Payments returned to your practice based on your purchasing spend from your first $ . And a community of peers who meet regularly to share ideas, experience and what is working in their practices.
Membership is by invitation via application, is free to join and open to any independent practice in Australia.
Stronger Supplier Relationships
Through established industry partnerships, members gain access to commercial opportunities typically reserved for much larger groups.
Support Without Control
Members remain fully in control of their own businesses while benefiting from the strength and support of the network.
The problem we solve
Independent practice owners often feel alone and very rarely benefit from the purchasing power of large corporate groups.
The O Collective helps bring that same scale advantage to independent optometry all the while connecting practice owners to each other, so they can offer each other support through the challenges and celebrate the wins together.
Commercial Advantage
Members benefit from stronger pricing on products they already purchase, with payments returned to the practice based on purchasing activity.
The partnerships and insight behind The O Collective have been developed over nearly two decades working alongside optometry practices.
Built on Long Standing Industry Relationships
Ready to Amplify Your Independence?
Interested in learning more about The O Collective? Submit an enquiry and we will be in touch to share more about the network and answer any questions.